Key Asset Management Limited has appointed Shyam Moorjani as head of marketing with effect from 28 February 2005.

Chartered accountant Moorjani, who was head of institutional client reporting at JP Morgan Fleming Asset Management and holds an MBA from London Business School, will report to Thomas Raber, MD and head of global sales & marketing. His responsibility will be to focus on Key's external presentations and client administration.

Peter Dencik, CEO, said in a statement: "Key is delighted to announce the appointment of Shyam. This reaffirms our commitment to our client driven business and demonstrates our intention to significantly build Key's asset base. The Fund of Hedge Fund industry is becoming increasingly competitive. It is essential to have a team of the highest calibre."

Background notes: Key Asset Management was founded in 1989 by Morten Kielland to research and evaluate hedge funds and launched its first hedge fund, Key Hedge Fund, Inc in April 1990. With offices in London, Oslo, Geneva, Stockholm and New York, Key currently has in excess of USD 1.1 billion in assets under management and advice in a number of different strategies.

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