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Senior Banker appointed as Jersey Finance Chief Executive

The Board of Jersey Finance Limited has appointed senior banker Geoff Cook as its new Chief Executive, with effect from 1 January 2007.

Cook, 50, is currently Head of Wealth Management for HSBC Bank Plc, based in London, and is responsible for delivery of Wealth Management and Financial Planning Services to the 10 million HSBC customers in the UK. He was formerly Head of Personal Financial Services and Deputy to the Chief Executive at HSBC Bank International Limited in Jersey. 

 'I am absolutely delighted to have been selected by the Board for the post of Chief Executive of Jersey Finance Limited,' says Cook. 'The Jersey Finance team have done an excellent job in establishing Jersey as one of the world's leading International Finance Centres. I am very much looking forward to picking up the baton and working in partnership with all stakeholders to make Jersey the International Finance Centre of choice around the world.'

Cook moved to Jersey with HSBC in 2002 in order to take responsibility for all aspects of International Personal Banking and Wealth Management Services for HSBC Bank International, which has its headquarters in Jersey and representative offices in Guernsey, the Isle of Man, Hong Kong, Singapore, Dubai, Johannesburg, Cape Town, London and Malta.  He was also Chief Executive, HSBC International Financial Advisers (UK) Ltd and a Director of several other HSBC entities. His earlier career was spent at a senior level with HSBC Bank plc in the UK including several executive management positions in London and the regions.

An Associate of the Chartered Institute of Bankers and a Member Director of the Personal Finance Society, Cook, who is married with five children, began his career in financial services in 1979.

'Geoff brings a considerable breadth of financial services experience to the role, having worked for many years at one of the world's leading financial services organisations,' says Pierre Horsfall, Chairman of Jersey Finance. 'His strategic insight into the financial services industry, both in the UK and overseas in the major financial jurisdictions, and his grasp of the issues affecting the wealth management industry will be important factors in the future strategic development of Jersey Finance and the Industry it represents.

'His appointment continues our tradition of recruiting highly experienced professionals from the Finance Industry and the qualities he will brings will undoubtedly complement the existing strengths of the Executive Team. The Board is delighted to have secured his services.'

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