Landsbanki adopts SuperDerivatives multi-asset platform to expand options business

Landsbanki, Iceland's second largest bank, is deploying the real-time multi-asset pricing and analytics platform from SuperDerivatives, which provides derivatives solutions for multi-asset option pricing, independent revaluation and trading and risk management systems.

The global deployment involves trading, sales and structuring desks of Landsbanki's international banking division using multiple modules within the platform including equities, commodities, currencies and interest rates.

'One of the major reasons we selected SuperDerivatives' multi-asset system is that it enables our sales team to get competitive prices for derivatives products on all asset classes,' says Arnar Jonsson, Landsbanki's head of foreign exchange and derivative sales. 'SuperDerivatives' multi-asset system empowers our team to provide a complete service to our buy-side clients and meet their needs for various products.

'We operate in an extremely competitive landscape and in order to win business we need to constantly provide outstanding service, be creative and offer competitive pricing. Additionally, the multi-asset system enables us to offer cross-asset structures to clients.

'Ultimately, the platform enhances our options business through increased price transparency, advanced marketing tools and customised hedging strategies. These capabilities are imperative for growing a competitive, profitable derivatives business.'

The SuperDerivatives real-time pricing platforms include a variety of front-office utilities. Sales personnel can provide clients with value-added services such as mark-to-market and risk analysis of their portfolios, while unified sales tools across the whole bank strengthen bank branding. Collaborative on-line trading and real-time messaging tools further increase productivity between the bank clients and sales, and between sales and trading desks.

Says Udi Sela, head of product services at SuperDerivatives for Europe, the Middle East and Africa: 'Landsbanki is rapidly realising the benefits of our multi-asset real-time pricing and analytics productivity platform and has chosen to adopt the system throughout its organisation.

'Global banks and smaller regional banks now understand that in order to achieve their aggressive growth and profitability goals, sales desks need to be equipped with best-of-breed platforms. With that in mind SuperDerivatives has developed a platform that is designed for wide multi-asset coverage, accelerated learning curve, collaboration, and personal and group efficiency. Banks that have deployed the platform attest to productivity gains that translate into significant sales and profit growth within a short time.'

SuperDerivatives' products, including real-time multi-asset pricing and analytics systems, risk management systems, portfolio revaluation services, options market data portal and online trading capabilities, are used by numerous companies from both the buy and sell side. Its pricing platforms are used by almost all banks worldwide that trade options, as well as by corporations, asset managers, hedge funds, auditors and central banks. The firm has offices in London, New York, Tokyo, Singapore, Buenos Aires, Hong Kong, Sydney and Paris.

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