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Fidessa appoints Katy Birch as sell-side marketing manager

Fidessa group, provider of the Fidessa and Fidessa LatentZero trading solutions for the sell-side and buy-side, has appointed Katy Birch as sell-side marketing manager, based in London. Reporting to global marketing communications director Simon Barnby, she will head the group's sell-side marketing activities in Europe, the Middle East and Africa.

Birch will focus on working with the sales and product management teams to identify key target segments and provide marketing support to drive sales growth throughout the Europe, the Middle East and Africa region.

Birch has 15 years' experience in the financial technology sector, combining expertise in product, marketing and marketing communications with experience in multi-asset trading and risk management systems. Her career includes senior marketing roles at Rolfe & Nolan, Monis (now part of SunGard), Future Dynamics (now part of FFastFill), Sophis and OpenLink.

'Over the years, we have invested heavily in our technology and established an unrivalled reputation for our multi-asset trading and connectivity solutions,' Barnby says. 'As the company looks to expand its presence across the EMEA region Katy, with her extensive industry knowledge which bridges the front to back office and her strong marketing experience, was the perfect candidate for us.'

Adds Birch: 'Having worked in the trading technology space for 15 years, I have watched Fidessa go from strength to strength. I look forward to playing a pivotal role, building on Fidessa's momentum and helping to further grow the business across EMEA.'

The group is a supplier of multi-asset trading, portfolio analysis, decision support, investment compliance, market data and global connectivity solutions for both buy-side and sell-side globally. Its Fidessa and Fidessa LatentZero products are available as a workstation or as an integrated application suite.

Fidessa is used by 85 per cent of tier-one global equity brokers providing trading, market data, order management and execution capabilities to the sell-side. LatentZero is used by asset managers and provides comprehensive portfolio analysis, real-time P&L, what-if analysis, investment compliance, order and execution management, and post trade processing tools, across all asset classes.

Fidessa's global network carries more than 50 million messages a month covering DMA, Care and algorithmic orders, indications of interest and FIX allocations between over 1,300 buy-side firms and 230 brokers across 83 exchanges worldwide.

Headquartered in London with offices in New York, Boston, Tokyo, Hong Kong, Paris and Toronto, Fidessa serves over 16,000 users with around 500 clients globally. Fidessa was founded in 1981 and acquired LatentZero earlier this year. Fidessa has revenues of USD250m, employs over 1,000 people and has been fully listed in London since 1997.

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