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PerTrac hires Hendren as global head of sales

Investment industry software solution provider PerTrac Financial Solutions has appointed Jeff S Hendren as managing director and global head of sales, succeeding Daniel Simpson, who will remain an active member of the company's board of directors.

PerTrac's range of software products for the investment industry includes its flagship PerTrac Analytical Platform as well as PerTrac CMS, an investment management, investor relations and capital introduction workflow management system.

Hendren brings more than a decade of successful business building and sales generation to PerTrac, most recently as executive vice-president for global sales and marketing with Instant Information.

Previously he was a vice-president of major accounts with Reuters America in New York, after holding senior sales and marketing positions with Northsound Music Group and Newell Company.

Hendren will be responsible for further development of the firm's global sales force, which currently consists of 18 people in seven offices worldwide, to increase new sales and meet existing client demand for additional products and services, according to PerTrac president and chief executive Gerry Mintz.

'We are pleased to welcome Jeff to our team and are confident that his sales expertise and talent will further enhance our sales and distribution capacity and further accelerate the growth of the company,' Mintz says.

Following its acquisition by Insight Venture Partners and its acquisition of Whittaker Garnier, PerTrac has continued to grow strongly; its combined product offering now has more than 2,000 clients with more than 13,000 users in 50 countries.

All departments have seen staffing increases this year, notably the global services team, including account management, support and implementation, and the company's product offering has expanded with the addition of PerTrac Portfolio Manager.

PerTrac Financial Solutions was founded in 1996 as Strategic Financial Solutions and made its name with the PerTrac Analytical Platform, an asset allocation and investment analysis software solution used by more than 1,700 clients including banks, brokerage firms, consultants, plan sponsors, family offices, investment managers and funds of funds.

PerTrac CMS, which came with the company's January 2006 acquisition of Whittaker Garnier, is an investment industry tool for managing the client relationships and workflow associated with capital raising, investor relations and investment management, used by nearly 300 alternative investment firms around the world.

In June this year PerTrac announced the beta release of PerTrac Portfolio Manager, a software application designed to help funds of funds and institutional investors create, monitor and manage multi-manager portfolios of alternative investments developed with fund of hedge funds managers in the US and Europe. PerTrac Financial Solutions is headquartered in New York with offices in London, Hong Kong, Reno, Memphis and Tokyo.

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