Naissance Capital, a Swiss-based alternative investments manager, has launched the Women’s Leadership Fund to invest in companies having a greater than average number of women in key roles.
The eight-member board of the new fund encompasses seven top career women from around the world, including Cherie Blair, prominent lawyer and wife of former British Prime Minister Tony Blair, Kim Campbell and Jenny Shipley, respectively former prime ministers of Canada and New Zealand, and Wendy Luhabe, chair of South Africa’s Industrial Development Corporation and one of Africa’s leading entrepreneurs.
Cherie Blair said an event in New York to mark the fund’s establishment: “The evidence shows that companies who give woman an equal chance to shine and equal responsibility are also likely to be more profitable companies…A revolution is happening and those firms and countries which don’t understand this are going to be left behind. In developed and developing nations, women have become the drivers of economic growth.”
James Breiding, co-founder and owner of Naissance Capital, said: “The ultimate success of the Women’s Leadership Fund will depend on our ability to leverage the massive strength of the capital markets. To do this we must demonstrate that companies choosing from the entire universe of talent and knowledge, rather than just half of it, are better companies to invest in. Some 60 per cent of the world’s assets are managed by women at pension funds, endowments and insurance companies. They are a latent army of supporters.”
A study of 89 top European companies by the McKinsey consultancy showed that return on equity and stock price growth were higher in firms employing above average numbers of female directors and managers.
Similarly, California’s Pepperdine University found that firms with the strongest willingness to promote women to executive positions enjoyed between 18 to 69 per cent greater profitability than those that did not within the same industry. The study covered 215 different Fortune 500 firms over a period of 19 years.
Naissance will assess gender diversity within a company’s senior management structure and use this as a decisive factor in determining whether to invest with the Woman’s Leadership Fund. The proportion of women in key roles will have to be greater than the average for that industry in that country by more than 20 per cent for a company to qualify.
The fund will also have an activist element, which will account for between five per cent and ten per cent of the portfolio. This will involve the fund taking positions in companies that its managers consider to be particularly regressive in hiring women. The firms targeted will then be contacted to ask them to address the situation and, if nothing is done, Naissance will raise the issue at corporate annual general meetings and may alert the media.
