Geneva-based private bank, Syz & Co, is embarking on a major growth initiative across Asia, with Daniel Ghirardi (ex-Massena Group) set to join as Asia CEO in September. The firm has had a presence in Hong Kong since 2007, offering funds of hedge funds under the guise of 3A Asia Ltd. But it now intends to expand operations by additionally rolling out its institutional asset management solutions and Lux-domiciled OYSTER retail funds under the renamed, Syz & CO Asia Ltd. Commenting on his role, Ghirardi told Hedgeweek: “Syz has always been of the mind that if we build up the products, the clients will come to us. It’s that innovative and entrepreneurial spirit that attracted me to the role.” Ghirardi first intends to focus on low hanging fruits – Japan, Singapore, Australia and Korea – before exploring more exotic markets. “The good news is that I’ll be going there with a lot more toys to play with.”