The Association of the Luxembourg Fund Industry has appointed Ching Yng Choi as the head of its Asia office.

Claude Kremer, chairman of Alfi, says: “Luxembourg is a world leader in cross-border fund distribution and has a significant share of foreign funds registered for sale in Asia. The office is being established in Hong Kong in response to the continued strengthening of the Ucits brand in Asia, and it will help ALFI further develop valuable relationships with asset managers, regulators, fund associations and investors.”

Choi joins from MDO Services, the fund governance service provider, where she was a risk manager.

Her role at Alfi’s Asia office will be principally ambassadorial, raising awareness of Luxembourg as a fund domicile and further promoting the Ucits brand in Asia.

Choi started her professional career with General Electric in Brussels, Bergen-op-Zoom and Paris, before joining MDO Services.