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Sally Crane, managing director - Asia, Linedata

Hong Kong: an integral part of Linedata’s regional investment plans

Interview with Sally Crane – Some USD3.6billion in new assets flowed into Asia in Q1, representing 10 per cent of the USD32billion in net global assets. Great news then, for service providers such as Linedata, that are investing heavily in the region; in particular Hong Kong. The software firm has been a leading global solutions provider to the investment management community since 1998.

It has been operating in Hong Kong since 2005 and recently underlined its long-term commitment to Asia by hiring Sally Crane (pictured) as Head of Asia – Sales and Operations. Crane’s 14 years of financial markets experience in Hong Kong will stand Linedata in good stead as it looks to grow its regional business.

Service is a central tenet of Linedata’s business. The firm’s evolving product suite provides hedge funds of all sizes with a complete front-to-back solution, supporting everything from trade order management, pre- and post-trade compliance, portfolio management to reporting. Linedata Beauchamp is the firm’s flagship product. As a portfolio management tool, it enables managers to control everything from order placement through to settlement and custody.

As Crane explains, Linedata’s commitment to re-investment in its products has seen the launch this week of a new version of Linedata Beauchamp. “We’re calling it Linedata Beauchamp Sigma. It delivers a completely new front end. Emphasis has been placed on an ergonomic design to create a fast, flexible and intuitive work interface. We believe our clients will be able to gain a real advantage through fast access to data delivered in meaningful formats.”

This latest development also shares technology with the recently launched Linedata Trader+ solution. Developed with pure broker neutrality at its core, this new trading platform incorporates advanced trading tools with execution management features, full trade history, intra- and post-day TCA as well as offering global connectivity to over 400 brokers. The value-add of Linedata Trader+ is that portfolio managers can be fully positioned to take advantage of market activity whilst reducing cost.

With respect to client support, Linedata recently invested in access to a Singapore-based data centre run by Savvis. “This means our hosted clients can enjoy local hosting and expertise as well as knowing that Business Continuity and Disaster Recovery are taken care of,” explains Crane.

Linedata has positioned itself to capitalise on the growing number of start-up hedge funds coming out of Hong Kong and the region at large. The firm’s Alpha Approach offers the portfolio management tools of Linedata Beauchamp or the front-office trade order management of Linedata Longview in a package that includes implementation and connectivity to increase operational efficiency and manage costs.

Start-ups choose which solution best suits their operational needs. Given that Asian investors place great emphasis on due diligence, having a robust, cost-effective infrastructure is key. Six new hedge funds have already chosen to use Linedata Longview this year, with another five selecting Linedata Beauchamp.

Regulatory changes and investor demands are driving fund managers towards simplifying their third party vendor requirements and Linedata is keen to remain at the forefront of meeting these front-to-back operational needs, for both its Hong Kong-based and global clients.

As for Linedata’s mid-term plans for Hong Kong, Crane says: “We are keen to capitalise on the investments we have made in the Asian market and to engage with our existing and new clients in building partnerships which meet their present and future needs.”

Sally Crane is Linedata's Head of Asia – Sales and Operations 

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Please click here to download a copy of the Hedgeweek Special Report: Hong Kong Hedge Fund Services 2011

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