Direxion has appointed Greg Blue as Senior Regional Sales Director focused on the Florida market. He will be based in Tampa.

Blue is responsible for selling and distributing all of Direxion's buy-and-hold alternative investment strategy products to financial advisors across all channels, including regional broker-dealers, registered investment advisors (RIAs) and wirehouses. He reports to John Cadigan, National Sales Manager of Direxion.

"Greg's drive, integrity and commitment to empowering advisors and their clients to utilise alternative investment strategies are a perfect match for our efforts to educate this audience about the opportunities that exist for these products," Cadigan says. "Greg's track record of successfully building consultative relationships in Florida and throughout the Southeast will allow Direxion to bring alternative investment strategies to more advisors and investors in this important market."

Prior to joining Direxion, Blue worked for John Hancock Funds as a Senior Vice President responsible for expanding the firm's Florida business. He increased John Hancock's sales activity in this market exponentially while broadening financial advisory headcount, relationships and penetration, leading Florida to become one of the firm's top five business territories. Earlier in his career, Mr. Blue was part of ING and Fidelity Advisor Funds.

"I feel privileged to assist financial advisors with finding solutions to manage risk and find new sources of returns for the current market and beyond," says Blue. "Direxion takes the same consultative approach to building and growing sales, focusing on education and understanding of these products, to truly make alternative investments readily available to all investors."