Yvonne Dahl, Global Director of Sales and Marketing at Imagine

BlueBay implements Imagine’s cloud-based ASP solution

BlueBay Asset Management has implemented Imagine Software’s cloud-based ASP solution for real-time P&L and risk management. BlueBay a manager of fixed income credit and alternative products, manages a combination of long-only and alternative debt strategies covering investment grade, high yield, convertibles and emerging markets.

BlueBay’s requirement for live intra-day views of P&L and risk instigated a search for a real-time, multi-asset-class solution from a vendor with proven experience. Following careful consideration of leading solutions on the market, Imagine was chosen due to its extensive asset class and instrument coverage, robust functionality, and comprehensive data management offering. The latter is a standard part of Imagine’s cloud-based solution and covers all the data requirements a fund needs for daily operations, such as a global security master, corporate actions processing, curves, correlation and volatility datasets, archived marks, and much more.

Portfolio and risk managers trading alternative investments at BlueBay now benefit from live P&L coupled with real-time views on their fund’s risk exposures, and the ability to run fast and flexible stress testing. Going forward the firm’s alternative investment team plans to expand Imagine across the desk and make additional use of the system’s powerful risk analytics and reporting capabilities.

“Imagine does what it says on the box,” says Simon Lumsdon, Head of IT at BlueBay. “After hearing positive feedback from the market about the firm, we participated in the pilot program the firm offers. This gave us ample opportunity to test the system rigorously - which proves how much confidence the company has in its product. Imagine is fast and flexible and was able to implement the system very quickly. They also provide all the data needed for our day-to-day operations as part of the hosted solution, which makes it very good value for money. I have been very impressed by Imagine.”

Yvonne Dahl (pictured), Global Director of Sales and Marketing at Imagine, says: “BlueBay Asset Management has a very successful track record and we are honoured to be selected by them. Our no-obligation pilot program, which enables prospective clients to test Imagine under real-world conditions utilising their own security positions, was a major factor in convincing BlueBay of the strength and robustness of our solution. We look forward to a long and successful partnership with them.”
 

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