Fund administrator HedgeServ has appointed Bill Kelly as global head of sales, responsible for building relationships with hedge fund managers, funds of hedge funds, private equity funds and institutional investment managers.

He will be based in HedgeServ's New York office and will report to Jim Kelly, HedgeServ chairman and co-founder.

"Bill is a dynamic addition to the HedgeServ team and a knowledgeable industry veteran recognised for his expertise in helping asset managers build institutional infrastructure," says Justin Nadler, HedgeServ president and co-founder. "We are glad to welcome Bill to HedgeServ and feel his deep industry insight and reputation as a trusted consultative resource for asset managers and investors pairs perfectly with our commitment to answering the global demand for HedgeServ's high-quality fund administration services."

Kelly brings over 30 years of experience in technology and financial services. Prior to joining HedgeServ, Kelly was the global head of sales at Paladyne, working with fund managers and fund administrators in providing solutions to improve their infrastructure. Prior to Paladyne, he spent ten years at GlobeOp Financial Services.

"Having spent the last 12 years forming a strong view on what constitutes best practices in front, middle, and back office services and fund administration, I am amazed at the level of quality across client service levels, people, technology, and culture that HedgeServ has developed. It will be a true pleasure to offer our services to prospective clients. The team at HedgeServ has gotten it right, and continues to enhance their capabilities through their creativity and passion for excellence," says Kelly.