Reech AiM Group, an asset management group specialising in absolute return strategies, has appointed a new sales team as part of its strategy to align its sales and marketing capabilities with broader business objectives.

The new team comprises two sales directors based in London and one sales director based in Singapore, and will be focused on both institutional sales and wholesale distribution. The team will report directly to Christophe Reech (pictured), chief executive of Reech.

Elisabeth Rukerebuka has been appointed as sales director institutional investors for North America, Benelux, France, Switzerland, and Western Africa, and will be based in the firm’s London office. She joins from Guinness Asset Management where she was head of sales and investor relations.

Richard Hooper will join Reech’s London office as sales director wholesale distribution, managing UK and Ireland. He will also cover South African investors, using his numerous contacts in the region. Previously, he was a sales director for SEI Investments’ UK wealth management division.

Andy Chia Song Herng has joined as sales director in the Singapore office, and will be responsible for Asia Pacific institutional investors and wholesale distribution. He has previously worked for Russell Investments and Allianz Global Investors in Singapore.

Christophe Reech says: “We are entering a new phase for Reech after undertaking a thorough reassessment of the Group’s sales and marketing strategy. I am confident that bringing onboard this high calibre group of individuals, with a strong appetite for success, will allow the business to fulfil its full potential of growing assets under management by delivering superior and consistent uncorrelated returns. We are now well positioned to capitalise on our strong platform for growth and to expand our offering into new global markets.”