Wells Fargo Securities is rebranding Merlin Securities as Wells Fargo Prime Services.

Additionally, its web-based suite of prime brokerage technology solutions known as MerlinPRIME, MerlinSHARP and Merlin COMPASS have been renamed Wells Fargo PRIME, Wells Fargo SHARP and Wells Fargo COMPASS, respectively.

“Our new name reinforces Wells Fargo’s commitment to providing superior prime brokerage services and industry-leading technology to the alternative investment community,” says Stephan Vermut, co-head of Wells Fargo Prime Services. “We look forward to continuing to provide financial and technology solutions while growing our product offerings to meet the needs of the marketplace.”

Wells Fargo Prime Services is a technology solutions and prime brokerage services provider offering integrated solutions to the alternative investment industry. The business serves more than 500 single- and multi-primed managers, providing them with a broad suite of solutions including performance reporting, attribution analytics, real time P&L analytics, multi-custody services, capital development and 24-hour international trading.

Wells Fargo Prime Services has offices in New York, San Francisco, Boston, Chicago, San Diego and Toronto.