Steben & Company, a provider of managed futures funds, has named Richard Kendrick as chief marketing officer.

Kendrick, most recently with ProShare Advisors, will oversee all marketing and brand strategy for the firm.

He reports to Ken Steben, president and chief executive of Steben & Company.

"Since 1989, Steben & Company has earned a reputation for excellence in managed futures," says Steben. "We are incredibly pleased that Rich has joined our executive team. His extensive experience in marketing strategy, brand management and investor education will be crucial as we continue to extend the strength of our brand further into the alternative investment space with new product launches in the coming months."

At ProShares, Kendrick served as managing director and head of marketing, and was responsible for the marketing of over 140 ETFs. Previously, Kendrick was vice president of asset management marketing at Ameriprise in Minneapolis, where he oversaw the retail marketing of over 70 mutual funds with combined assets of approximately USD100bn. He has also worked at Rydex Investments, Corporate Executive Board and Oppenheimer & Co.