Wed, 09/10/2013 - 11:56
Financial public relations agency Dukas Public Relations (DPR) has launched a social media practice group.
The group will serve the growing need for social media counsel and digital strategy by asset management and financial services companies.
DPR represents a broad range of clients including hedge funds, mutual funds, ETF sponsors, financial advisors, investment banks and professional services firms.
As part of this expansion, the firm has named Stephanie Dressler as vice president and head of digital strategy. In her new role, Dressler will be responsible for advising DPR clients on social media strategy, and integrating social media with existing public relations campaigns. She will also work to expand the practice as asset management and firms grow increasingly comfortable with using social media as a means to communicate.
"Social and digital media counsel is something our clients are increasingly demanding and I am excited to lead this burgeoning new practice," Dressler says. "The ten largest global asset managers—including BlackRock, Vanguard and Goldman Sachs—are now using social media to communicate with investors and clients, suggesting that despite tight regulations, investment firms have decidedly recognised the value in communicating across social channels."
The new group will provide a full set of services, including digital presence audits, content creation and development, social community creation and expansion, SEO/web optimisation, blogger outreach, video creation and promotion, client training, and social media measurement and analysis.
"Financial services firms have been slow adopters of social media, but that is quickly changing as they realise it is an essential component of an effective communications and marketing strategy," says Richard Dukas, president and chief executive of DPR. "Our experience with complex investment strategies and situations and our understanding of the vast compliance landscape allow us to design and execute creative social campaigns while speaking the language that senior executives and compliance departments understand."
Dressler has nearly a decade of experience in financial marketing and communications. Prior to joining DPR in 2011, she was a senior associate at strategic communications consultancy Montieth and Company. She also served in marketing communications roles at alternative investment management firm Kayne Anderson Capital Advisors and investment research firm International Strategy and Investment.
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