Marketing

Online marketing platform changing alternatives fundraising

Half (51 per cent) of institutional investors are now actively seeking out investments through proactively contacting fund managers, with 5,600 investment professionals using Preqin’s platform to source potential investments.

Since the launch of Preqin’s fund marketing platform in November 2013, which provides overview information on all 2,100 funds in market, 200 funds targeting a total of USD50bn have signed up to directly engage approaches from accredited investors on the Investor Network, accounting for almost 10 per cent of funds being raised.
 
More funds are using the platform to help with fundraising with each passing week.
 
Traditional methods of fundraising are becoming increasingly inefficient in a market where over 2,100 funds are competing for commitments. On average investors receive 35 unsolicited PPMs a quarter, some more than 100.
 
Ninety one per cent of investors stated the main reason an unsolicited fund proposal is rejected is because it does not align with their investment criteria. Some investors even refuse to respond to unsolicited approaches altogether.
 
Fundraising across the market is taking longer on average than a few years ago; 18 months until final close in 2013 compared to 12 months in 2007. Preqin Investor Network is improving the efficiency of the fundraising market because GPs are directly approached by LPs specifically interested in receiving information on their offering, and therefore only spend time dealing with qualified leads.
 
Leading fund managers such as buyout giant Doughty Hanson have already connected with potential investors over the platform, capitalising on LP desire to actively seek out funds that align with their investment strategy.
 
“Limited partner investors are more analytical than ever before,” says Stephen Marquardt, CEO and head of investor relations at Doughty Hanson. “They actively search for fund investment opportunities globally and demand much more information early on in the due diligence process.”
 
“Preqin Investor Network is helping to improve the efficiency of the fundraising process for both investors and fund managers by allowing LPs to spend more time proactively reviewing funds that could be a good fit, while allowing GPs to spend more time interacting with the most likely future investors. Fund managers engaging with the network are spending more time having valuable interactions and less time chasing institutions to discover if there is even a potential interest,” says Stuart Taylor, head of investor products at Preqin.

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