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Hedge fund matchmaker Hedge Connection has seen its membership growth double in the six months since the SEC lifted the ban on hedge fund advertising.
Hedge Connection’s online platform, with its suite of social tools built to facilitate networking within the hedge fund industry, has seen its registrations rise from both managers and allocators.
“The lifting of the ban on advertising has levelled the playing field for hedge funds,” says Hedge Connection CEO Lisa Vioni. “We believe that our site growth is directly correlated to this change in law as mandated by the JOBS Act because the level of accessible information has improved dramatically. Hedge funds can no longer hide behind a cloak of secrecy and use the excuse that they risk losing their private placement status if they discuss certain issues during early investor meetings. As a result, mediocre funds will be more easily identified while the great funds will shine.”
“Last June we received a patent for our methodology of matching hedge funds and investors online. In September the SEC lifted the 80-year-old ban on hedge fund advertising, the timing could not have been better,” says co-founder Rob Arthurs. “This is a new era for the industry and Hedge Connection is working hard to build out great new features for our members that will take advantage of the opportunities the change in regulations provides.”
For managers of private investment programmes, Hedge Connection helps them resolve the dual challenges of a highly competitive fundraising process and daunting regulatory constraints by providing a secure, compliant and centralised communication hub for their critical marketing information including profiles, performance reports, return/risk statistics, marketing documents, investor letters and white papers.
Investors worldwide use Hedge Connection to source managers, follow their progress in real time, gain access to a library of managers’ investor letters, arrange one-on-one meetings and streamline the overall communication process.
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