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Marketing

IQ Financial offers hedge funds free marketing materials audit


New York-based IQ Financial Marketing Corp is offering hedge funds, private equity firms and other boutique asset managers a complimentary audit of their current marketing materials.

The offer, which applies to both start-ups and well-established firms, gives organisations an opportunity to have IQ’s senior marketing team view their current marketing materials, provide objective feedback, and recommend steps to make their marketing communications more competitive.
 
IQ’s principals Michael H Greenstein and Nancy J Dennis are long-time financial marketing consultants well versed in helping financial services firms achieve competitive advantages through branding, marketing strategies and communications.
 
“Our aim is to build goodwill in the industry and promote an understanding of what well-executed marketing materials can and should accomplish in terms of differentiation and presenting a clear, compelling case for investment,” says Greenstein.  
 
Dennis says: “Of course, we have developed some longstanding relationships when we’ve done this on a more informal basis in the past.”


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