Agecroft Partners has been named as Best Third Party Marketer Firm at the Hedgeweek Global Awards 2017 – the sixth time in seven years that the company has won the award.
“We are honoured to have won this award and more importantly we are happy that the market place approves of the job we are doing,” says Agecroft’s founder Don Steinbrugge (pictured).
Agecroft’s five partners, who average over 20 years of industry experience, have helped raise tens of billions in assets over their careers and have changed the model of hedge fund third party marketing.
Most third party marketing models are based on leveraging personal relationships and doing extensive entertaining. Agecroft’s has been to build a global brand with a reputation as an industry thought leader, strong institutional investment knowledge and representing very high quality managers.
In addition to representing between three and six high quality hedge fund managers at a time, Agecroft adds value to the hedge fund industry by addressing issues, sharing insights learned from the thousands of investor interactions they have on a regular basis, writing proactive white papers, speaking at conferences, and contributing to media coverage of the hedge fund industry in hundreds of articles as well as regular contributors to business television. It also puts on the conference Gaining the Edge – Hedge Fund Leadership Summits (www.apgainingtheedge.com), which showcase some of the world's most influential hedge fund investors. Agecroft Partners donates all of the profits from its conferences to charities that benefit children.
Agecroft’s global brand has helped the firm attract some of the highest quality hedge fund managers to represent and has also allowed them to access many institutional investors that other third party marketers have difficulty accessing.
“95 percent of hedge funds can be screened pretty quickly. It’s the remaining 5 per cent that take a lot of time to do deep due diligence,” says Steinbrugge.
He says one of their managers is near capacity and will be closing soon to new investors. As a result the firm is now in the process of identifying a new hedge fund to add to its platform.
Once a new manager is added, Agecroft works to add value to its clients by focusing on the following three components: helping fund managers enhance their product offering; improving the way managers articulate their differential advantages across each of the evaluation factors investors use to select hedge funds; and developing a tailored marketing and sales strategy that leverages Agecroft’s proprietary global investor database, which is one of the largest in the industry.
This process leverages the founding partner’s 33 years of industry experience which include having been the head of sales for both one of the world’s largest hedge fund organisations and institutional investment management firms.
