Some insurers have adopted an alternative distribution strategy-based model, concentrating on drivers such as banks, corporate agents, and insurance brokers to fuel their business growth.
Some insurers have adopted an alternative distribution strategy-based model, concentrating on drivers such as banks, corporate agents, and insurance brokers to fuel their business growth. Others concentrate on the traditional direct channel model comprising of individual agents,direct mail company websites (internet based selling) and other activities that involve the insurer directly. However, no insurer can afford to be adamant in its distribution strategy, and stick to a few favorite channels. To remain competitive it is imperative to adopt a multichannel distribution strategy while remaining flexible in adopting the modern tools of technology and the internet to expand opportunities.
