GLC has deployed the latest release of ProFundCom's hedge fund marketing platform to improve its marketing and investor relations processes.
The new release of ProFundCom has given a new dimension to the marketing intelligence that is available for hedge fund and asset management marketing teams.
Damien Lipman, project manager at GLC, says: "ProFundCom's new release has extended our ability to be more efficient and goal focused with our marketing as well as provide valuable feedback to our board of directors and our marketers."
"The new analysis of email and marketing engagement available in ProFundCom further improves the marketing process," says Paul Das, founder and managing director of ProFundCom. "We are grateful for all the feedback, good and bad, from existing and past clients that has lead up to our latest release - not to forget our development and testing teams."