HSBC Investments has appointed Barbara Rupf Bee to the new position of global head of institutional sales, responsible for devising and executing an ambitious institutional business development strategy for HSBC Investments, the global distributor for HSBC's asset management businesses including Halbis, Sinopia and HSBC Multimanager.
Rupf Bee, who is based in London and reports to Mark McCombe, global chief executive of HSBC's asset management businesses, was previously chief executive of HSBC Alternative Investments, a fund of hedge funds and institutional alternative asset management business. In her new role, she will manage all the institutional business development teams of HSBC Investments worldwide.
Julian Lyne, who earlier this year was appointed global head of consultant relations at HSBC Investments, and Cynthia Sweeney Barnes, who became global head of sovereigns and supranationals, will both report to Rupf Bee.
'Barbara's appointment reflects the importance we attach to developing our institutional business, which has considerable scope for growth,' McCombe says. 'She brings the experience, focus and drive needed to help us succeed in this fiercely competitive market. Barbara has an impressive career spanning over 20 years in investment banking and asset management.'
Rupf Bee adds: 'With its strong brand name and wide array of institutional investment capabilities, HSBC is well placed to become a bigger player in the global institutional space. My role is to lead a dedicated effort in this area, focusing on all parts of the global institutional market.'
She initially joined HSBC Private Bank in the hedge fund-focused fund invest group in September 2003 to focus on global business development and sales. Rupf Bee joined from Union Bancaire Privée, Zurich, and had previously spent nine years with Julius Baer Group in both in the fixed income and fund of hedge funds areas. She began her career in the banking industry with JP Morgan in 1985 and subsequently worked at Nomura Securities.