Advent Software, a leading provider of software and solutions to the global investment management industry, has established a consulting alliance with Atlantic Link, a London-based consulting firm specialising in the alternative investment and capital markets sectors.
Atlantic Link will work with Advent clients in the UK and Europe to implement Geneva, Advent's investment management and accounting platform, and Moxy, its trade order management system.
To support the growth of its business in Europe, the Middle East and Africa, Advent is seeking to develop a network of alliances with companies possessing the knowledge and expertise to work with its products. Atlantic Link will continue to build a team of Advent-certified consultants with strong industry backgrounds who can implement Geneva and Moxy.
'We have worked with Atlantic Link on a number of successful projects in the past, which made the decision to enter a consulting alliance simple for both firms,' says Hakan Valberg, Advent's senior vice-president and general manager for Europe, the Middle East and Africa.
'We have similar goals - to become the market leader in EMEA's alternative investment and asset management sectors - and this relationship expands our offering within our core markets while providing increased flexibility to deliver first-class services and support to our growing client base.'
Eric Werner, chairman of Atlantic Link, says: 'We are delighted to have this new relationship with a firm as highly regarded as Advent Software, whose Geneva and Moxy products are recognized as best in class in the market.
'Advent's tremendous growth in EMEA over the last 24 months aligns with our own expansion plans both in the UK and in Europe. We have a strong group of industry experts who also have in-depth knowledge of Advent's solutions, so our mutual goals make this formal relationship a very positive move for us.'
Atlantic Link delivers advisory and technical services to clients in the alternative investments and capital markets sectors and supports essential operational processes and systems through its integrated expert services organisation.
Established in 1983, Advent provides software, data and services to financial services firms in more than 60 countries that manage investments totalling more than USD18trn. Earlier this month, Bear Stearns Prime Brokerage Services became the latest firm to license Geneva to support its global operations.
'We were looking to enhance our portfolio reporting and accounting capabilities to support the complex investment strategies of our global hedge fund clients on a 24/7 basis,' says Louis Lebedin, global head of Bear Stearns prime brokerage services.
'Our decision to choose Geneva was based on its ability to provide Bear Stearns with a single scalable platform that would support all asset classes regardless of the mix of derivative, equity, future, fixed income, foreign exchange or cash instruments.'
Advent has more than 100 clients for Geneva worldwide including eight of the top 10 global prime brokers, eight of the top 10 fund administrators, 15 of the largest hedge funds and other large international investment managers.