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Strategic Management : Creating and Sustaining Competitive Advantage

Training : Strategic Management : Creating and Sustaining Competitive Advantage

Thu, 08/10/2009  
Conducted by : Judge Business School - Cambridge University
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This programme provides managers with the basics of strategic thinking and strategic analysis. It is intended to enhance strategic capabilities by demonstrating the tools and techniques that are commonly employed in strategic analysis and to provide a framework for how to maintain a competitive advantage.

Programme Summary

This programme provides managers with the basics of strategic thinking and strategic analysis. It is intended to enhance strategic capabilities by demonstrating the tools and techniques that are commonly employed in strategic analysis and to provide a framework for how to maintain a competitive advantage.

The programme emphasises how organisations can use strategy to enhance impact, value and performance. A general outline of the strategy process will be examined and the forces of strategic analysis will be explained. The programme provides an understanding of the economic motivation that underlies successful strategic decisions and how to perceive products, processes, firms and industries in a strategic manner.

By working through real life case studies you will apply analytical tools and frameworks in a wide variety of situations. You will be tackling issues such as competitive analysis, development of new capabilities, value chain analysis and technology convergence.

Topics

How to monitor the attractiveness of your industry and tailor strategy accordingly
How to develop and sustain a competitive advantage
The strategic role of complementary assets
Why is it important to align your structure to your strategy at all times?
How to come up with creative business models
Plotting strategy in the face of network effects

Corporate strategy

Benefits

Learn the tools and techniques of strategic analysis
Improve the strategic capabilities of managers in the decision-making process
Understand the strategic implementation process
Identify the strategic forces that impact your business or industry

"I came away with an understanding of how to implement strategy and a set of useful tools."

Who Should Attend?

Business managers who wish to acquire a more comprehensive and deep understanding of strategy. The course is designed for both general and functional managers.

Participants earn a certificate on completing the programme. This programme counts as one course for those completing the Cambridge Executive Education General Management Certificate.


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