Gordon Puckey, Phoenix

Phoenix joins IFCG


Specialist financial services consultancy Phoenix Financial PR, which represents companies in asset management, alternatives, wealth management, private banking and financial planning, has joined forces with financial services PR specialists in Australia and the USA to become a member of global financial communications network International Financial Communications Group (IFCG).

IFCG brings together Pritchitt Partners in Australia (Sydney), DAI Partners in the US (New York, Los Angeles and Washington, DC) and Phoenix, with member consultancies benefiting from the opportunity to offer clients an international communications capability across leading global financial centres.

Gordon Puckey (pictured), Managing Director at Phoenix, says: “Pritchitt Partners found itself advising clients with international services and operations on an increasingly frequent basis. Wishing to add value to its proposition and offer its clients proven resources in other jurisdictions, it committed to the formation of global network IFCG. Some of our own clients have overseas offices and communications requirements at a local level, so we were delighted to be approached by Leeanne Bland at Pritchitt Partners and to become part of this exciting strategic initiative.  IFCG membership expands the range of services we are able to provide to our clients and will allow us to collaborate with new ones looking for support in the US and Australia.”

Leeanne Bland, Director and Partner at Pritchitt Partners, says: “In forming the IFCG network we have looked to identify specialist financial services consultancies with a similar focus and philosophy, so we are delighted to welcome Phoenix Financial PR as a member consultancy.  In DAI Partners and Phoenix, we are working with agencies which set the highest service standards, each prioritising a high level of principal involvement on their client accounts, each using only senior staff in delivering their service and in their liaison with the media.

“We have clients in many of the same fields, see tremendous synergies across the member consultancies, and the potential to add considerable value to our client relationships.  We have already benefited from the exchange of ideas, sharing knowledge and strategies which will be to the ultimate benefit of all our clients.

“We are looking to identify organisations with a similar focus in other leading global financial centres and are presently in discussions with Asia-based consultancies we believe would further strengthen the network to the benefit of our respective clients.”

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