Sterling Trading Tech appoints Director of Business Development following promotion

Sterling Trading Tech (STT) has appointed Farid (Freddy) Zainal as the Director of Business Development. The appointment follows the promotion of Andrew Actman to Managing Director of Business Development.

Zainal joins the STT team with the mandate to expand the reach of Sterling Trading Tech’s product lines, including its cloud-based real-time Sterling Risk System.

With over 30 years of experience in the securities industry, Zainal brings a deep knowledge of equity  markets to the STT team. He is an established presence within the industry and has held a variety of roles including; Senior Vice President with Spear, Leeds & Kellogg managing CBOE trading floor operations, San Francisco Branch Manager for Goldman Sachs Execution and Clearing as well as a Former Partner with Merlin Securities, before being acquired by Wells Fargo Securities. Throughout his career, Zainal has been heavily involved with developing risk process, procedures and reporting both client facing and for internal analysis.
“We are excited to add Freddy to the team, as a former STT client, he will be helpful in advising Sterling on the continual evolution of STT’s suite of products,” says Farid Naib, STT’s CEO. 

Actman adds: “He will play a key role in expanding our existing client base and educating the wider marketplace about our proprietary Sterling Risk Engine.”