AIMA plans ITN-produced content to promote hedge funds’ role in global economy

Global connectivity

The Alternative Investment Management Association (AIMA), the hedge fund industry trade body, has paired up with ITN Productions to produce a news-style programme which aims to push the case for hedge funds’ role in the economic recovery following the coronavirus crisis.

Due to launch in summer 2021, ‘Holding Strong: Alternative Investments in a Volatile Market’ will explore the role played by alternative assets and hedge fund managers in the global economy and their value to investors and markets, and how they offer allocators a differentiated risk/return profile and provide alternative funding avenues for borrowers.

The programme will also examine how the alternatives sector is utilising technology, ESG and socially responsible investing in its investment strategies, and the steps firms are taking to strengthen diversity and inclusion at firms.

ITN Productions, a commercial communications unit of ITN, produces creative content for broadcasters, businesses, brands, rights holders and digital channels. Its Industry News arm offers bespoke material for industry associations and trade bodies produced in a broadcast news-style programme format.

The new campaign for AIMA will be anchored by an ITN Productions Industry News presenter, and will feature interviews, news-style segments and sponsored editorial profiles from leading figures and organisations from across the hedge fund industry.

As the alternative investment industry has doubled in size over the past ten years, with hedge funds demonstrating their ability to manage risk and volatility while still delivering above-average returns for investors amid several market disruptions, AIMA CEO Jack Inglis pointed to the “crucial role” played by the hedge fund industry in protecting everyday savers and financing the economy.

“Now more than ever investors should consider an allocation to alternative investments to provide solid investment outcomes for the world’s pool of savings and alternative asset managers are best positioned to deliver,” Inglis said, announcing the launch of the campaign.

Elizabeth Fisher-Robins, head of ITN Productions Industry News, said the programme aims to better raise awareness of alternative investments, and “de-mystifies the myth that alternative investments are exclusive to the mega-rich and recognises the sector’s role in aiding economic recovery.”