PODCAST: Twitterisation 2.0 – Corporate communication no longer a one-way street
30/03/2021 - 12:50pm
As the recent Gamestop incident demonstrated, social media platforms are now not only pervasive in our private lives, they are starting to impact financial markets too. Investment managers must now contend with social media activity in how they think about portfolio & risk management, as well as how best to use social media sentiment tools to inform their research activities.
In this latest podcast, we discuss how these platforms are influencing asset managers, and how they themselves are using social media platforms to improve client engagement and build brand awareness. The opportunities are huge…but so are the risks to getting it wrong.