Redhedge Asset Management’s (Redhedge) rowing crew’s entry in the Grand Challenge Cup at the Henley Royal Regatta has been accepted.
Redhedge is sponsoring a team of former rowers to compete in the Grand Challenge Cup, the most coveted race at Henley Royal Regatta. The members of Redhedge’s crew currently all have full-time jobs making it impossible to commit to elite training programmes required for participation. By facilitating their training and competition needs, Redhedge hopes to break down one of the main entry barriers into the sport.
Established in 1839, Henley is one of the oldest rowing regattas in the world and has been a staple of the British sporting calendar for decades. The event attracts crews from around the world, and to the rowing community, it is second only to the Olympics. This year, the regatta will take place over five days, between the 11 and 15 of August 2021.
Team leader, Joseph Guppy, says: “Racing in the final of the Grand Challenge Cup at Henley Royal Regatta is a dream come true. Simply put, this would never have been a reality without the support that Redhedge has given us.”
Andrea Seminara, CEO and CIO of Redhedge, says: “I am extremely excited to announce that our crew has been selected for the final of the Grand Challenge Cup at Henley Royal Regatta this year. The Grand is the top event at the regatta, and to put the level of competition into perspective, the current holders of this event are the New Zealand national team, who won gold in the Tokyo Olympics as the start of the month.
“To me this really highlights the value of our sponsorship, simply alleviating some of the financial barriers in the sport has allowed previously topflight athletes to race again at the highest level. Following the success of this year’s sponsorship, we turn our heads to the 2022 rowing season where we look to expand our reach and continue to drive the level of competition in the sport forward.”
