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Fulcrum strikes Middlesex Cricket sponsorship deal

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Fulcrum Asset Management, an independently owned asset manager with £5.1 billion ($6.2bn) in funds under management, has signed a three-year agreement to sponsor Middlesex Women, Middlesex Girls, the Sunrisers and Middlesex Cricket’s new charitable arm, Middlesex in the Community.

Fulcrum Asset Management (Fulcrum), an independently owned asset manager with £5.1 billion ($6.2bn) in funds under management, has signed a three-year agreement to sponsor Middlesex Women, Middlesex Girls, the Sunrisers and Middlesex Cricket’s new charitable arm, Middlesex in the Community.
 
The partnership with Middlesex aligns with Fulcrum’s drive to support and nurture talent, from wherever it comes. One aspect of the sponsorship will be to fund over 300 bursaries through the English Cricket Board’s National Programmes for young children, with a focus on the North London area. Other initiatives will include ‘Car Park Cricket’ – following on from Middlesex’s successful 2022 event – where people from all backgrounds and ages are encouraged to have a go at playing cricket in a supportive, fun environment with cricketing professionals on hand.

Fulcrum is active across Global Macro, Risk Premia, Thematic Equities, Alternative Solutions, and Climate-aligned investments.

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