In this short video, Roger Woolman of SS&C Advent explains why Geneva is a solution of choice for alternatives firms who want to grow their business. He explains why there are no limits to the type of business managed using Geneva and why it is ready to adapt and evolve as requirements change. All shapes and sizes of funds benefit from utilizing Geneva as their foundation, regardless of the direction that their business takes. It integrates with anything, it is adaptable and it is built for change.