Marcal Systems Corporation has been rebranded as Great Lakes Fund Solutions following the acquisition of the company by Mark Lancaster (pictured), the firm’s new President. 

Marc Veeneman, the co-founder and former President of the Company, continues to serve as a consultant to the firm.  He says: “The approach that we took at the founding of the Company 28 years ago continues to drive its success.  Great Lakes Fund Solutions fulfills a wide array of operational and custom IT needs for both private and public fund sponsors.  The Company goes beyond traditional fund administration by supporting the operational elements of fund distribution, a demanding undertaking that relies on our custom-built technology.”
 
Lancaster, says: “The Company’s selling agent support and sales material fulfilment functions are unique among alternative fund administrators.  GLFSI supplies sales kits, calculates upfront and trailing commissions, and hosts custom Web sites that supply key management information to each fund’s selling agents.”
 

Veeneman says: “The timing is great for someone with Mark Lancaster’s deep industry connections and business development skills to take the helm. Managed Futures funds – a GLFSI mainstay – are now very popular and positioned for continued growth, given the asset class’s history of no to low correlation to the performance of the equity markets.”