William Norris, chief investment officer for The PrivateBank

The PrivateBank selects Guggenheim’s alternatives platform

The PrivateBank has selected Guggenheim Investment Advisory’s alternatives platform as its primary hedge fund platform provider.

The Guggenheim Alternatives Platform provides The PrivateBank with tools and guidance to invest in hedge funds on behalf of its clients.

Using the Guggenheim Alternatives Platform, The PrivateBank can build and implement customised hedge fund portfolios for its private client base. The platform provides access to Guggenheim’s menu of hedge fund managers, thematic guidance and support, along with online portfolio construction tools and a streamlined implementation process.

William Norris (pictured), chief investment officer for The PrivateBank, says: “We recognised Guggenheim’s distinct legacy and expertise in advising clients on hedge fund investing. Adopting the Guggenheim Alternatives Platform as our primary hedge fund provider strengthens our ability to deliver sophisticated, world-class hedge fund solutions to our clients.”

“We are thrilled to be selected by The PrivateBank and look forward to a long and successful relationship,” says Michael Christ, head of Guggenheim Investment Advisory. “This partnership reinforces our business model and its value to the wealth management community. We built a platform that goes beyond simply providing advisors with access to hedge funds – our investment team supports advisors with economic and market insights, research, investment strategies and portfolio construction guidance.”

Guggenheim’s research team employs a high conviction, research-driven approach to vet the broad universe of more than 10,000 hedge fund managers, then selects what Guggenheim believes to be the best and monitors them on an ongoing basis.

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