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Marketing

MSCI appoints Darla Hastings as chief marketing officer


MSCI has hired Darla Hastings as chief marketing officer.

 
Based in New York, Hastings reports to MSCI’s chairman and chief executive Henry Fernandez and is a managing director and a member of the firm’s executive committee.
 
“With three decades of marketing experience in the investment management industry, Darla brings a wealth of relevant and valuable business insight with her and we are delighted to welcome her to MSCI,” says Fernandez. “In this new role, Darla will lead a major and rapid transformation of MSCI into a much more customer-centric and marketing-focused organisation, working closely with the firm’s senior management and existing marketing and communications teams.”
 
Prior to joining MSCI, Hastings was chief marketing officer for legal practice Norton Rose Fulbright.
 
She started her career at Fidelity Investments where she worked for 16 years in a number of senior marketing and client service roles.
 
In 1995, she founded INCommunication, a marketing consultancy with a roster of clients that included leading companies from a wide range of industries. 

She joined State Street as executive vice president and head of worldwide marketing and communications in 2001 and in 2007 she became chief marketing officer for Dimensional Fund Advisors.

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