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Fidessa appoints vice president of marketing for the Americas

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Fidessa group, a provider of trading systems, market data and connectivity to buy-sides and sell-sides, has appointed Dorothy Friedman as vice president of marketing for the Americas.



Friedman will be responsible for heightening Fidessa’s exposure in the US, Canada and Latin America, and will help drive the company’s growth by rolling out creative programmes and maintaining a strong public presence within the region.

Prior to Fidessa, Friedman held a variety of senior level marketing positions with both SunGard and Broadridge Financial Solutions where she was responsible for developing and managing strategic communications campaigns. 

Martin Hakker, Fidessa’s executive vice president of marketing, says: “Dorothy comes to us with a wealth of industry contacts and a long track record in marketing financial technology solutions. She will be instrumental in our efforts to bring more value to Fidessa through integrated marketing programs across the Americas, as well as augmenting our global communications efforts significantly. Her past achievements reflect her dedication to the financial industry and I expect to see that same level of enthusiasm and passion during her tenure at Fidessa.”

Friedman says: “I look forward to bringing my industry expertise to bear across Fidessa’s business in the Americas. I understand the importance of communicating with C-level decision makers and the imperative of maintaining a high profile for Fidessa among our valued customers and prospects. The company’s roster of award winning solutions and track record of innovation in the marketplace give me a great deal of ammunition to be successful in this task.”

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