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Benros opts for Imagine's ASP service

Benros Capital recently implemented the Imagine Software's award-winning, cloud-based ASP service. Benros, a newly-formed European event-driven hedge fund founded by former Goldman Sachs proprietary traders Daniele Benatoff and Ariel Roskis, employs the system to provide real-time portfolio and risk management of its global equity, derivative, and FX operations.

"Imagine stood apart from the other providers we evaluated because it alone offered institutional-grade functionality within an affordable and scalable cost structure," says Ariel Roskis, Chief Investment Officer of Benros. "We needed intra-day, firm-wide risk and P&L oversight, as well as extensive reporting capabilities. Imagine's live portfolio management and risk exposure monitoring tools empowered us to track P&L, manage our positions and exposure, run stress tests, determine VaR and perform a host of other essential calculations with fast, anytime, anywhere access. Additionally, the efforts of their professional services staff to ensure the system met our specific needs--particularly their work in creating certain automated mechanisms to improve our operational efficiency--were a great part of the reason why we went with Imagine."

Benros was particularly pleased with the Imagine rollout process. Taking full advantage of Imagine's cloud-based service delivery model, the fund's implementation was rapidly configured to suit the particular needs of the firm's portfolio managers, who were up and running on the system in a short period of time without the need for any complex local hardware or software installations. Fully integrated with Benros' order/execution systems, prime broker linkages, and fund administrator, Imagine now forms the operational core of the firm's system environment, providing a full end-to-end automated STP solution.

Yvonne Dahl, Global Director of Sales and Marketing at Imagine, says: "As with other new hedge fund launches, Imagine provides a quickly deployed, scalable, turnkey solution for the robust portfolio and risk management capabilities today's investors demand. By leveraging Imagine's industry-leading, cloud-based ASP solution, Benros can focus on building its business instead of software infrastructure. We are proud Benros chose Imagine for their demanding business needs and we look forward to a long and productive business partnership."

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