Dan Simon, president, Cognito

HedgeCo selects Cognito to provide marketing and communication services

HedgeCo has selected Cognito to provide a range of marketing and communications services for hedge funds.

The HedgeCo-Cognito Premium Communications Program comes as the passage of the JOBS Act and relevant rules ease restrictions on marketing and communication between funds, current and prospective investors and the media. New rules remove a long-standing ban on general solicitation for hedge funds and other private investment firms, allowing funds to advertise and communicate with a broader audience.
 
HedgeCo operates the HedgeCo.net database, which has data on more than 7,500 funds representing a combined USD1trn in assets under management. The company also hosts conferences and events and provides educational materials and networking opportunities for hedge fund professionals.
 
HedgeCo has raised capital exclusively for hedge funds for the last 11 years from its investor base of over 34,000 individuals and institutions. HedgeCo’s experience with raising capital for funds on a one on one basis is now available for fund managers to articulate their messages and attract additional capital using the various advertising mediums now at the industry’s disposal. Cognito’s helps clients communicate such messaging within the financial and alternative asset management sector.
 
The HedgeCo-Cognito Premium Communications Program gives hedge funds the tools to take advantage of the additional communications avenues. Key elements include:
 
• Strategy – Develop a firm’s story through a Discovery Day/messaging workshop and work to create PR and marketing plans, along with resource assessment, message development and social media strategies
 
• Marketing and advertising – Create, design and implement physical and digital copy including materials for print, online, industry events, conferences, direct marketing and search engine optimisation services
 
• Collateral – Create materials for distribution to clients, prospects and industry influencers, including pitch books, website production, development and repositioning and media kits
 
• Public relations – Create earned media opportunities in the business and trade press by identifying target reporters, conducting media training, interviews and drafting press releases and bylined articles
 
“HedgeCo is built on providing industry-leading tools for enhanced transparency and communications in the hedge fund space,” says HedgeCo Senior Vice President Andrew Rapoport. “In the same way our industry leading database led the way in allowing qualified investors to access accurate, up-to-date performance figures, our partnership with Cognito will give the leading funds of today and tomorrow tools to communicate their brand messages to current and future customers through advertising, branding and the media.”
 
“HedgeCo is a brand that hedge funds trust, and we at Cognito are honoured that they’ve chosen to trust us with providing branding and communications services to their growing community,” says Cognito president Dan Simon (pictured). “With the passage of the JOBS Act and the continuing industrialisation of alternative asset management, there is increasing opportunity for smart funds to position themselves to new sources of capital.”

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