After a year of media planning and buying for a leading global financial services client, Opportet Media Group has utilised a combination of traditional and new digital media in an innovative plan, reaching a precise business target audience, and bringing through the newest buying tactics, to produce significant results.
Opportet is capitalising on the ability to precisely target top financial services management in digital media, and place messaging in the most relevant content, to reach the financial services market decision makers. Year long planning produced dramatic double digit percent increases in web site visits, white paper downloads, and active sales leads. By purchasing the media on open exchanges, as well as negotiating directly with vendors, the Opportet team has managed record high cost savings in marquis media as well as the vertical financial services category.
“Defining a target audience, and reaching it in the most visited and trusted content, these are key to success in the world of new media. Buying and networking ‘programmatically’ deliver media at the lowest possible costs, saving media budget for other sales and marketing needs,” explains Opportet media director, Richard Mazloom. “The combinations of the marquis media brands and financial vertical media have served to build brand awareness and at the same time, generate new sales leads.”
Opportet has launched a promotional online campaign to promote its insights in the rapidly changing and developing media space, and is offering no-cost, no-obligation Media Program Evaluations in financial services or in other advertising and marketing categories.
Planning is important to be effective, and buying is critical to be efficient, and the use of new media is imperative to reach customers and clients in relevant content and grow brand and business in a turbulent market environment.
