MJ Hudson acquires Meyler
MJ Hudson has acquired Meyler to create an expanded transatlantic marketing services offering for alternative assets fund managers.
Formed in 2012, Meyler has an established client base in the private equity, venture capital and hedge fund sectors, with more than 50 predominantly North American clients, adding to MJ Hudson’s 200 existing North American clients. The company will market itself under the MJ Hudson Meyler brand.
Matthew Hudson, CEO of MJ Hudson, says: “Meyler is an award-winning marketing services and analytics business in the alternatives space, led by a dynamic management team. Their client relationships and digital media expertise make for a compelling combination with our own MJ Hudson marketing business. Meyler has a particular expertise in the use of digital data and analytics to optimise clients’ communications with investors and would-be investors. As we continue into a new era of asset management, we anticipate greater need in our client base for digital marketing and analytics services. Meyler is a recognised leader in this field, as well as in video, another area where we anticipate increased growth.
“This move is another small but important step in our strategy for growth in North America. Meyler is an unregulated business with an entrepreneurial management team, a client base we understand and services we can scale. This deal builds on the 200 clients we already have in the US, the largest single market for alternatives clients and funds, and follows the opening of our New York office announced prior to the IPO.”
Kyle Dunn, Founder of Meyler, says: “We are delighted to be joining forces with MJ Hudson to help more fund managers market their services in a more effective way. Fund managers are starting to understand the advantages they gain over their competition by investing in their brands and our services are designed to help them do exactly that. As well as gaining capacity to bring on new clients, joining MJ Hudson allows us to provide our current clients with access to the broader service offering of the wider MJ Hudson group. We will be able to support our clients in many more areas, helping them to become more successful, more quickly.”
Matthew Craig-Greene, Managing Director, IR & Marketing Solutions at MJ Hudson, says: “I am a long-time admirer of Meyler and its Principals, Kyle Dunn and JD David. They both share my conviction in the importance of brand for fund managers and this is even more the case at a time when face to face meetings may become difficult, particularly internationally. Finding a way to tell your story, in an engaging, compelling and memorable way has never been more important and expanding our capabilities in the production of digital materials and video has been a key focus for our team for some time. We are delighted to have secured the perfect team to help us achieve this and support our clients as their needs evolve.”