Fortress Investment Group (Fortress) has been ranked as the second fastest-growing brand among 50 alternative investment managers included in the second edition of the Alts 50 report, published by Peregrine Communications.
The report provides a qualitative and quantitative assessment of the integrated marketing and communications activities of the world’s 50 largest alternative investment managers (measured by assets under management).
Fortress received the study’s second-highest score for Brand Momentum, which assesses how well firms have grown Brand Awareness over time. According to the report, “Of all the metrics used in [the] study, Brand Momentum is most closely aligned with ‘moving the needle’ and provides an exceptionally useful window into how well a firm’s messaging, content and distribution are resonating with real-world audiences.” In the Alts 50’s Brand Awareness ranking, which measures target audience engagement, Fortress was cited as one of five “clear outperformers.”
The Alts 50 study collated over 6,000 data points across firms’ integrated marketing and communications activities, with results for each firm weighted, scored and ranked against their industry peers.
