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Alpha FMC adds to benchmarking practice

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Alpha FMC (Alpha), a specialist in asset and wealth management consulting, has hired industry benchmarking expert Emma Haffenden as a Senior Manager to broaden the types of benchmarking that the firm currently undertakes.  

Haffenden joins Alpha from Accenture where she was responsible for a number of strategic asset management benchmark programmes, following their acquisition of Investit in 2017.
Alpha already has an industry-leading benchmarking team which plays a central role in helping its clients understand their businesses and take actions to meet their strategic objectives. In her new role, Haffenden will widen this offering to enable Alpha to drive additional insights and leverage the firm’s combination of deep industry expertise and proprietary data.
Haffenden has 15 years’ experience delivering business and technology strategy consulting services to C-level executives of the leading global asset and wealth management firms. She specialises in research, analysis, benchmarking and competitive intelligence. Haffenden started her career at Expand, a subsidiary of BCG before joining Capco’s Wealth practice in London.
Stuart McNulty, Alpha FMC UK Chief Executive Officer, says: “We are very excited about the expansion of our benchmarking team. Emma has a fantastic reputation in the industry and is a great fit for Alpha. We are planning a number of new and interesting studies to meet our client demand”
Haffenden says: “I am delighted to join Alpha and have admired their deep industry specialism in asset and wealth management for several years. I believe Alpha is uniquely placed to help its clients make some of their greatest strategic decisions and to support them to grow and compete more effectively.”

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