The Bloomberg Alternatives Marketing Council has been launched, bringing together experts from various disciplines to help hedge funds increase transparency, accelerate growth and define marketing practices.
The need for hedge funds to begin defining marketing best practices is significant, given a changing competitive landscape shaped not only by regulatory changes such as the JOBS act, but also by the growth of new structures such as liquid alternatives.
One estimate indicates as much as USD12.8 trillion of US retail capital may ultimately be in play as a result of these changes, with nearly USD1 trillion of potentially flowing into alternatives by 2017, including traditional hedge funds, liquid alts, and ’40 Act funds.
The Council will be led by an advisory board of experts with marketing, legal, investments, product, communications, regulatory, consulting, distribution, digital and media backgrounds, including:
Ryan Alderman, senior vice president, financial services, Razorfish
David Benway, CEO, Verinvest
Jarvis Cromwell, consultant, hedge fund marketing strategies, Bloomberg Markets
Edward Dartley, investment practice attorney, Pepper Hamilton LLP
Dominic DiPasquale, sales management, Bloomberg LP
Michael Dukmejian, publisher, Bloomberg Markets
Jonathan Ewert, CEO, Reputation Institute
Stanley Goldstein, chairman and founder, New York Hedge Fund Roundtable
John Griswold, executive director, Commonfund Institute
Simeon Hyman, head of investment strategy, ProShares
Gary S. Kaminsky, managing director, global regulatory and compliance, ConceptONE
Candace Klein, chief strategy officer, Dealstruck; chief counsel, Women Investing in Women; of counsel, Ellenoff, Grossman & Schole
Patrick McCurdy, managing director, Wells Fargo Prime Services
Maureen McGuire, CMO Emeritus, Bloomberg LP
Layne Moskowitz, sales management, Bloomberg LP
Samer Ojjeh, principal, financial services, Ernst & Young
Pen Pendleton, partner, Cattell, Locke, Pendleton & Partners
Dan Simon, president: Cognito Media
Avi Sharon, principal, Private Wealth, The Blackstone Group
Ilaria Vigano, regulatory products, Bloomberg LP
Davis Walmsley, Greenwich Associates
Future undertakings by the Bloomberg Alternative Marketing Council may include:
• Invitation-only, in person gatherings that combine the latest thinking, case studies and best practices in alternative marketing with peer-to-peer networking amongst leaders and decision-makers across the alternatives industry
• Sponsorship of surveys, white papers, web conferences, educational briefings and data to inform industry players on the latest marketing tactics driving results.
• Product development, including exploration of new custom content, specialised marketing programs, and distribution channels that can efficiently drive growth and meet the unique regulatory and operational needs of the hedge fund industry.
