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Broadridge partners with Coinbase on integrated trading solution

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Broadridge Financial Solutions has formed a new partnership with Coinbase to offer interoperability between Coinbase Prime and Broadridge Trading and Connectivity Solutions’ NYFIX order-routing network.

Coinbase Prime is a comprehensive solution that provides an advanced trading platform, secure custody and prime services to manage crypto assets in one place. Coinbase Prime not only offers aggregated access to the majority of the market’s crypto liquidity via a market-leading smart order router, but also provides full prime brokerage capabilities to the buy-side.

This integrated solution allows all NYFIX clients to route order flow to Coinbase Prime via FIX, an industry standard protocol. It also allows buy-side traders to source crypto liquidity from Coinbase and trade right from their OMS, meaning all compliance and regulatory checks are adhered to. The solution is now offered to US domestic clients and will roll out to additional regions as regulations allow.

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