Dexia Asset Management has launched a new brand identity following its acquisition by New York Life Investments on 3 February 2014.

The company will now be known as Candriam.
 
Naïm Abou-Jaoudé (pictured), CEO of Candriam and vice chairman of New York Life Investment Management International, says: "Our new name Candriam is the acronym of our core company values: “Conviction and Responsibility in Asset Management. These two values drive everything we do. They are the roots of our expertise, our innovative ideas and a great discipline in our investment processes. Clear convictions empower our teams to strive for excellence. Coupled with responsibility, conviction delivers sustainable out performance across all areas"
 
The multi-boutique approach of New York Life Investments allows Candriam to maintain the integrity of its investment processes and its entrepreneurial culture.
 
The affiliation with New York Life will also allow Candriam to expand geographically.
 
Candriam expects continued interest from investors in its multi-asset solutions and its key flagship strategies, in particular those related to corporate and high yield, biotech, SRI, quant and European equity strategies.
 
Abou-Jaoudé adds: "Our new beginning as Candriam offers an exciting opportunity to grow and develop a leading brand in Europe and abroad. This new energy will significantly reinvigorate our client relationships, unlock business opportunities and boost our innovation. I am convinced that all the ingredients are here to gain market share and position ourselves as a front-runner in the asset management industry.”