Great Lakes Fund Solutions have launched CrowdKey, software-as-a-service (SaaS) that provides online private placement platforms with a white-labeled crowdfunding site and an outsourced back office.
CrowdKey allows platforms to accelerate their time to market, reduce fixed formation costs, perform a variety of vendor management and compliance functions, outsource their call centre and back office, and quickly begin to display deals for investors.
The vendor-hub features of CrowdKey allow online private placement platforms to tap into banking, legal and fund administration resources to keep issuers in compliance and actively structuring deals rather than becoming immersed in clerical work. CrowdKey is a unique offering compared with other white labeled crowdfunding platforms in that its connection to Great Lakes Fund Solutions provides issuers on the platform with statement production, distribution processing, an investor call center, capital balance tracking, investment transfer processing and K-1 tax statement production services.
“Retail investors can provide dependable and inexpensive capital to real estate, energy and other securities issuers,” says Mark Lancaster, President of Great Lakes Fund Solutions. “CrowdKey helps those with quality deal flow to quickly build their franchise, while owning the franchise that grows as they attract an investors base.”
“As a platform in the launch phase, RealtyXE’s objectives are to quickly accelerate the growth of our investor base and brand while minimising upfront costs,” says Bruce Blankenhorn, Chief Operating Officer of RealtyXE. “CrowdKey offered us a turn-key site that is integrated with the established investor servicing business of Great Lakes Fund Solutions so that we can launch our custom site and simultaneously avoid the time and expense of creating a back office for investor services.”
