This year Hedgemedia produced 27 special reports, and launched a new and popular series of Guides. Our Special Reports are widely seen as an authoritative way of reaching the institutio
This year Hedgemedia produced 27 special reports, and launched a new and popular series of Guides. Our Special Reports are widely seen as an authoritative way of reaching the institutional investment industry using both editorial and advertising.
We measure the success of our Special Reports by the number of times they have been downloaded over the course of a year. The table below shows you the number of times each report has been downloaded so far this year.
The success of this is down to three main reasons. The first, that Special Reports are sent out to all Hedgemedia newsletter subscribers which now stands at 53,000 active subscribers. The second, that the article content within a pdf file can now be identified on search engines, thus providing for a long shelf life for our Special Reports. The third, that all articles we produce for our Special Reports are also featured on the Hedgemedia news network – which means that each article appears on one of our sites and also is added to our syndicated news feed taken up by a large amount of company intranets in our industry.
Data taken at 09:15 16th December 2008
