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MCAM to manage Fusion’s product sales

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MCAM Group, a provider of outsourced business solutions for the alternative investment industry, has signed an agreement to manage all aspects of Fusion Asset Management’s product sales, CRM, public relations and marketing operations.

Fusion is a hedge fund manager founded in 2004 by Kirill Ilinski, formerly co-head of JP Morgan’s debt equity relative value group in London.

Fusion has since inception developed several non-correlated absolute return products, including the Fusion Volatility Fund and the Fusion Libor+ Range which provides cash management through a range of target returns and a hedge overlay programme.

Fusion has recently developed a shock absorber system which aims to help improve the quality of returns for a wide variety of investment products. A US patent application for the Shock Absorber Fee structure was filed in February this year.

MCAM will play an integral part in building Fusion’s brand and market the firm’s investment products to investors internationally. MCAM’s solution offers a suite of services designed to help asset managers capitalise on their strategic objectives of growth, investor strategy and expense reduction.

Lars Bjoergerd, managing director, MCAM Group, says: “We are pleased that Fusion Asset Management has chosen MCAM Group to help drive its products to investors and to develop the Fusion brand. This marks an important mandate for us with a well-established client that clearly understands the value of using an external provider to assist with key aspects of its sales operations. We look forward to working with Kirill and his team, and hope that it will be a long-standing relationship.”

Ilinski adds: “Fusion is glad to have partnered with MCAM Group in handling our sales, brand management and public relations. By working together we allow an experienced provider to take responsibility for these sides of our operations, and for Fusion to more effectively focus on our core asset management expertise that will continue to provide investors with innovative alternative investment solutions."

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