Grey, a global advertising and marketing organisations, has partnered with Meyler, a marketing/placement agency focused exclusively on the alternative investment sector.
“The alternative investment sector really is one of the few remaining industries that has not fully embraced marketing, which is remarkable when you consider the level of competition that exists. It’s a proven fact that powerful marketing can open doors and influence outcomes,” says Alex Morrison, President of Grey West.
“Fund managers have known for a long time that raising capital isn’t just about performance,” says Kyle Dunn, President & CEO of Meyler. “The industry has only recently looked to marketing as an effective tool to differentiate themselves. The level of sophistication and devotion to strong branding is going to ramp-up faster than people think. Having Grey at our side greatly enhances our ability to bring fund marketing to a level that compares with the world’s greatest brands.”