REDI Holdings, provider of the REDIPlus execution management system (EMS), has appointed Michael Lax as head of EMEA sales.
Lax will be responsible for leading all sales and business development initiatives with the firm’s buyside clients and sell-side partners in the region.
“Regulatory forces and the general trend towards electronification, particularly in the derivatives markets, are driving a seismic shift for the trading community across EMEA,” says Sean Sullivan, global head of sales and marketing. “The buy-side requires partners who can help them not only survive but thrive amid this transformation. Given his background, expertise and insights, we expect Mike will be an ideal resource for our clients throughout the region.”
Lax joins REDI from Thomson Reuters, where he most recently led the EMEA sales efforts for its Autex platform. Prior to that, he served as a senior member of Turquoise’s sales team, focusing on the UK and Scandinavian markets, and before that worked in various sales and business development capacities at both Bloomberg Tradebook and Barclays.
“REDIPlus has been an industry-leading EMS for the better part of 20 years, and with nearly 125 brokers now available through the platform globally its value proposition has never been greater,” says Lax. “REDI has experienced tremendous growth since becoming an independent firm in 2013, and I’m extremely excited to join the team in London to help deliver on the promise the spinoff provides.”